AR 擴增實境於時尚產業之應用/AR Enhanced Reality in the Fashion Industry
擴增實境（AR）在時尚產業中的應用提供了許多創新方式來增加附加價值，這包括改善顧客體驗、增強品牌互動以及提供個性化選項。本專題計畫允許顧客在不需要實際試戴帽子的情況下，透過智能手機或鏡子即時看到自己模擬戴帽的樣子。這不僅提升了購物體驗，還能減少因穿戴導致的衛生問題。未來這些數位資產也有助於公司運用於預測消費者偏好，並設計符合市場需求產品。
The use of Augmented Reality (AR) in the fashion industry offers a number of innovative ways to add values to SMEs, including improving the customer experience, enhancing brand interaction and providing personalization options. This project allows customers to see themselves in a simulated hat on a smartphone or mirror in real time, without actually trying on the hat. This not only enhances the shopping experience, but also reduces hygiene issues associated with wearing hats. In the future, these digital assets will also help the company to anticipate consumer preferences and design products that meet market needs.
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